How to make your website SEO friendly

In today's business world, websites have become major assets to businesses. In the modern day marketplace, websites are the face of the business, therefore, it is important to have professionally designed websites that help create a positive image to clients and potential customers. Although having a professionally designed website is essential, it is even more important to have a website that is marketable, a website that your target customers can easily find. Web design companies in Kenya are in the forefront to help clients create search engine friendly websites. If you are not a web designer, it is advisable that you choose a reputable web design and SEO company in Kenya that will create an SEO friendly website. This article will explore some of the things that you can do to make your website search engine friendly. If you hire a web design agency to make sure they implement the following features to make your website SEO friendly.

Factors that make a website SEO friendly

1. Indexable content

Content is a major marketing tool; content marketing has dominated the digital marketing arena for quite some time now. What does indexable content mean? Indexable content means that the content is not injected via JavaScript, you can know if your content is indexable when you right click on your browser and click view page source if you see the content that was displayed on the web page then your website content is indexable. When you use JavaScript frameworks like Angular, React or Vue make sure that you use server side rendering to make sure the content is indexable.

2. Fast loading page

It is important that your website loads fast. Both search engines and people hate slow loading websites, and when a website takes more than 4 seconds to load, there is a high probability that the user will leave that web page and go to the next website (probably a competitor's website). Google has launched a new technology called Google accelerated mobile pages; this technology is focused on creating websites that are fast loading.

3. Responsive website

To make your website SEO friendly, it is important you make the website responsive. A responsive website is one that renders well on both mobile, tablet on desktop, in other words, it is a website that is usable with a wide range of devices.

4. Create title tags and meta tags for all pages

Every web page should contain a unique title tag and meta description; this will give search engines and people an idea what the web page is about. Always make sure that the title and the meta description are related and include the page’s keywords in the title and description. You can look for SEO service in Nairobi to get you site analyzed for the effectiveness of your title tags and meta tags.

5. Create SEO friendly URLs

What is an SEO friendly URL? To explain this concept we will use two examples of URLs, lakes take an example of tours and travel website and here are two versions of URL

example.com/national-park?page=amboseli
example.com/nation-park/amboseli

To make your website URL friendly always use the second version of URL. If the web designer is not an SEO specialist hire services of SEO experts in Kenya to verify your site’s URL’s are search engine friendly. Above are some of the factors you or your web designer should get right to ensure your website is SEO friendly. If you already have a website and want to make your website SEO friendly is imperative you seek the consultation of one of the top digital marketing companies in Kenya.